Business Model Canvas Workshop

17 January 2021
MaGICX room, Universiti Teknologi Malaysia

The Business Model Canvas (BMC) Workshop was successfully organised for 1 day, which involved 6 IJN-UTM fellows in projecting their research products towards commercialisation. The workshop was delivered and guided by Dr. Loigeswari from AHIBS, UTM. The BMC tables contained several important aspects for pitching purpose and commercialisation forecasting including key partners, key resources, value propositions, etc.