Media and Game Innovation Centre of Excellence (MaGICX) is a strategic cooperation between Universiti Teknologi Malaysia (UTM) and Iskandar Regional Development Authority (IRDA) to support and promote the development and ecosystem of creative industry that focuses on gamification and enrichment of digital content. MaGICX also is one of the research centres at the Institute of Human Centered Engineering (iHumEn).

MaGICX warmly welcomes a short visit by Johor Corporation on 8 February 2022 at MaGICX’s UIRL Building, UTM. The Department of Deputy Vice Chancellor for Research & Innovation organised the holiday with 15 visitors. The purpose of the visit is to discuss research collaboration related to Augmented Reality (AR), Virtual Reality (VR), and Digital Twin.

MaGICX members and UTM staff gave a walkthrough, demonstrated the uses of AR, VR, and Digital Twin, and provided more exposure regarding the integration of VR and AR space to provide a cross-discipline shared data interchange through the network protocol of client-server architecture. This Collaborative User Interface enables the user to cooperate with other users in a different type of interface in a single shared space manner.

These technologies are becoming increasingly essential to integrate these physical assets with IT applications and infrastructure, improving operations and customer service and providing business-critical insights. Thus, to help businesses fully automate and evolve into Industry 4.0, AR, VR, and Digital Twin each have an essential role.

For MaGICX and iHumEn, the visit and industry engagement is significant to break the gap yet synergize in contributing toward talent development, industry promotion, knowledge-sharing, and international collaboration, which benefits both parties and society on a large scale.