Amid the slowing economic activity, COVID-19 has led to a surge in e-commerce and accelerated digital transformation. As the total lockdowns became the new normal, businesses and consumers increasingly “went digital”, providing and purchasing more goods and services online. MaGICX has successfully organized the three days training to create an environment that contributes to talent development, industry promotion, knowledge-sharing and international collaboration. Mastering Digital Skills in Online Marketing Training was held from 28 May until 30 May 2021.

The program’s goals are to deliver comprehensive training on introduction to graphic design and digital marketing. The participants were exposed to the technique of graphic design using Adobe Photoshop and Adobe Premiere Pro applications.

The upskilling and reskilling on the digital marketing strategy is essential and relevant to marketers in creating innovative promotional marketing materials, including posters, brochures, videos, and content write-up.

In addition, the expert marketer in marketing strategy in upbringing the brand that they are commercialized gives themselves an excellent opportunity to close the sales while providing the consumer with the ability to access information whenever and wherever they want. They can conveniently find out the reviews of their items, goods, or services from media, friends, and peers.

This insightful mastering of digital skills in online marketing has gathered participants from various backgrounds. For MaGICX, it is hoped this knowledgeable event could continue in the future as marketing is a vital requirement for business growth. It supports the economy and improves the lifestyle.