The Institute of Human Centered Engineering (iHumEn), through the iHumEn Branding and Marketing Committee, has successfully hosted a program entitled “Sharing the Marketing Direction & Visibility of RDCI UTM” the sharing session was successfully implemented virtually through the Cisco Webex application with a total of 15 participants.

This event was presented by Mr Amirul Shahrin Bin Amir, the Administrative Officer, Marketing Management and Visibility Section, Department of Deputy Vice-Chancellor Research and Innovation (DVCRI), aiming to provide insightful guidance for the Marketing Direction & Visibility of Research Development Commercialization Innovation (RDCI), Universiti Teknologi Malaysia (UTM) to iHumEn research fellows. This initiative also empowers and motivates iHumEn researchers to be more systematic in marketing and research activities.

iHumEn stays firm with its vision to be a premier global academic and research institution, excelling in human-centered engineering and technology. The direction and role of iHumEn researchers follow the guidelines of UTM’s philosophy, vision, and mission. UTM strives with a total commitment to attaining excellence in science, technology, and engineering for the well-being and prosperity of humanity.

Thus, through this way forward strategic partnership, it is believed that iHumEn is capable of accomplishing its mission by providing quality services from the state of art research and facilities, enhancing national capacity through technology transfer and consultative services, and nurturing creativity and innovativeness of researchers within the niche area and expand through translational research.